TTTony
Hills
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The post-game playbook

What To Do
When It's Done.

A playbook for purpose, identity, and success beyond the game.

Book / not a hardcover$39.99
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BOOK / 001
Cover of What To Do When It's Done by Tony Hills
01A FIELD GUIDE
FOR THE NEXT SEASON
01clearer identity
02purpose in motion
03success on your terms
∞life after the game
01 / THE MOMENT AFTER

The game
ends.
You don't.

Before

“Who am I if I’m not an athlete?”

the question that follows the applause
After

“What am I here to build now?”

a better question. a next move.

The end of a playing career can feel like a loss of language, rhythm, and direction. Tony Hills has lived that change. This book gives you a practical way to turn the page without leaving the best parts of yourself behind.

02 / WHAT'S INSIDE

What's
inside.

A practical guide to purpose, identity, and success beyond the game.

✓01

Build an identity that reaches beyond the game.

✓02

Find purpose for the season that comes next.

✓03

Navigate transition with confidence and direction.

✓04

Turn hard-won experience into meaningful impact.

✓05

Create a practical plan for life after competition.

✓06

Protect your income and build lasting stability.

✓07

Define success on your own terms.

✓08

Move forward without leaving your best self behind.

03 / A NOTE BEFORE YOU START

The end of the game is the beginning of a different kind of work.

A field guide for carrying your experience forward with purpose.

04 / TWELVE CALLS

The
playbook.

Twelve calls for the season ahead.

WHAT TO DO WHEN IT'S DONECALL SHEET / 12
01

The moment after

02

Who am I now?

03

Purpose in motion

04

The next direction

05

Confidence beyond competition

06

Building the new rhythm

07

From identity to impact

08

Money with a long view

09

Protecting what you build

10

Success on your terms

11

The people in your corner

12

Your next season

FORMATION: PURPOSE / IDENTITY / SUCCESSTONY HILLS
05 / FIELD NOTES

Keep good
company.

Approved testimonials and endorsements.

01
"After the NFL, I didn't need motivation—I needed direction. Tony helped me build confidence in networking, get in the right rooms, and grow as a businessman beyond the game."
— Michael Brockers, 11-Year NFL Veteran & Entrepreneur.
02
"Tony deeply empathizes with athletes in their challenges. In the 14 years of knowing him, he's consistently sought to uplift the perspective of athletes as professionals. I wholeheartedly endorse his work, knowing it springs from genuine passion."
— Chris Clark, 12-Year NFL Veteran & AFC Champ.
03
"I met Tony at the gym in 2017... From day one, Tony has always put others first including me. He's a natural teacher, motivator, and inspiration, just by being himself and showing genuine care. He had no reason to help me navigate post-NFL life, but he still did. That's the kind of man Tony is."
— Stevie Brown, 6-Year NFL Veteran & Entrepreneur.
Tony "The Tycoon" HillsTHE NEXT
SEASON
06 / THE VOICE BEHIND THE BOOK

Tony
"The Tycoon" Hills

Tony Hills' football story almost ended before it began. A shredded knee in the 2002 Texas high school playoffs forced him to gray-shirt his freshman year at the University of Texas — but he came back to become a National Champion and All-American offensive tackle. That same resilience carried him to a Super Bowl ring with the Pittsburgh Steelers and a nine-team journey through the league that taught him just how fast identity can shift when the game does.

When his playing career ended, Tony faced the question every athlete eventually does: what now? Rather than treat retirement as a loss, he became a public speaker and life coach for athletes — helping them identify their purpose and turn it into profit using the platform the game gave them. What To Do When It's Done is the playbook he wishes someone had handed him: for the athlete, the professional, or anyone standing at the edge of their first act, ready to build what's next.

07 / INVEST IN THE SEASON AHEAD

The next
season.

Get the book for $39.99. This is a physical book and not a hardcover edition.

THE PLAYBOOK12 calls for the next season
THE CHECKLISTPurpose, identity, and stability
Get the Book

Your next season is yours to write

When it's done,
begin.

Get the playbook for the life after the game.

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